How Missing Your Target Audience Is Killing Your Business

How Missing Your Target Audience Is Killing Your Business

Targeting the wrong audience for digital ads can ruin your entire campaign and, even worse, cause you to lose a lot of money.

Regardless of unique and attractive your ads could be, they may not reach their full potential if you don’t pick the correct demographic.

According to official statistics, 48% on online adverts do not reach the right people across France, Germany, Italy, and the U.K. This means that nearly a half of digital ads are not being properly targeted and that, at least, billions spent on digital marketing are being completely wasted.

If you’re a marketer or a brand who’s had some bad experiences with online campaigns in the past, don’t worry! In this post, we’ll cover up what you could be doing wrong, while sharing some tips so you can stop targeting the wrong audience for digital ads.

3 Things You May Be Doing Wrong

  1. Launching Facebook Ad Campaigns Without Having Enough Followers

Social Media is an important ingredient in the digital marketing recipe. Therefore, you could think that it’s a good idea to launch a Facebook Ads campaign from the get-go, to increase your brand’s overall visibility.

However, you should try to get a considerable amount of followers before you pay for Facebook or any kind of Social media ads.

The trick is to make sure that you build an audience that is right for what your brand or company has to offer. To do so, you can come out with a list of Buyer Personas that represent your ideal customers.

Think of Buyer Personas as profiles on the kind of people you think will be interested in your services. Include as many details as possible such as age groups, interests or locations and, afterward, you could use this data to target your digital ads on Social Media.

  1. Choosing the Wrong Budget for Pay per Click Campaigns

Pay Per Click (PPC) campaigns can do wonders for your Search Engine Optimization (SEO) since it allows your website or blog to rank higher on Google.

This kind of campaign is set up, for the most part, in Google ads and will show your site or a specific landing page of your choice every time that someone searches for a keyword or group of keywords.

The goal with PPC campaigns is to get your site to appear as high as possible on search results, ideally on the first page. Nonetheless, choosing the right budget is an art and a science at the same time.

If you spend too much on PPC, you may be wasting money. Meanwhile, if your minimum bid is too low and you are a part of a competitive field, you won’t appear high enough on search results… or at all.

Also, if you decide to leave your PPC campaign in the hands of a digital marketing agency, they could ask you for a high budget and, in the end, only use a 50% on that money in the actual campaign.

Although it is true that the agency spends time and effort setting up the PPC campaign, the Return Of Investment (ROI) is not enough in these cases to justify the amount you spent..

You can discover how PPC works via Wordstream.

  1. Not Taking Content Marketing Seriously

Content Marketing is key in the world of digital advertising. Nowadays, most brands have, at least, a blog where they share updates, tips, and all kinds of articles that are useful for their audience.

But just posting content on a regular basis isn’t enough. You need to come out with high-quality articles that either educate, entertain or help your visitors, somehow.

And while, at times, you could feel that you are running out of ideas, creating a content calendar will help you fight creative block.

Think about your audience, their interests, needs, and worries. Then, start putting out content that they’ll enjoy as if you were releasing different chapters of a book.

You could also pick a particular subject that is popular among your visitors and discuss it in depth through different posts. Just make sure you do your research, and take keywords into consideration.

What do you think about this post? Get in touch with us to stop targeting the wrong audience in digital ads, at  a competitive price!

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon
(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 

* Click here to protect your privacy and safety on the Internet.

My #1 Strategy For Generating Traffic And Why?

My #1 Strategy For Generating Traffic And Why?

What other strategy provides the benefit of increasing your Website page rank through the numerous inbound links it produces? What other strategy can effectively generate interested visitors to your URL? What is my top marketing strategy and the top marketing strategy for the vast majority of marketers to drive targeted visitors to their sites? Article Marketing, of course!

Oh but wait, the key to a successful article marketing campaign is to produce unique articles each filled with unique content. The effectiveness of article marketing has been declining for several years, until now. What had happened was that Google started to recognize articles that were being submitted everywhere containing duplicate content. They soon instituted a filter that so called “weeded out” these duplicate content articles and therefore stripping the inbound links generated from your pages or article submissions. The result was that about one in 19 inbound links counted positively towards your page ranking.

What is our solution? As I mentioned in the previous paragraph, submitting articles with unique content! Submitting to thousands of publishers as I do, you need an article submission software that can handle this daunting task.

So, how do you overcome this duplicate tragedy? By using the best and most powerful article marketing tool that I can recommend is Article Pro Software. It can randomly select paragraphs from the three different articles you write and compile them into hundreds and thousands of unique articles. That’s right, only three different articles you need to write, not hundreds or even thousands!

Allow me to explain…You actually write one original article and then rewrite it again twice keeping the same paragraph structure. If you have a 5 paragraph article with three different versions it actually randomly creates what looks like 125 different article you are submitting. If you have a 6 paragraph article with three different versions it randomly creates what looks 216 different articles. Remember, Google’s duplicate filter would catch about 17 in about 18 duplicate articles. But now, by submitting unique articles you can effectively have most all of your articles accepted and listed in Google. Through testing, it has been proven that 300 duplicate articles shrink to about 16 or 17 that count as inbound links toward your page rank. By submitting unique articles and retaining those inbound links, you would end up with 18.75 times more effectiveness or 1875% more effectiveness as a percentage figure. Eureka!

Yes, you can really get hundreds or thousands of inbound links coming to your site! Links that search engines love to see, links that are driving you interested traffic, links that blast your page rank higher with each article submission. What other strategy has the dynamics to generate that amount of inbound links in such a minimal amount of time?

What are you waiting for? Lets get submitting those unique articles. Article Pro Software will take care of submitting all those unique articles for you at the click of your mouse so you don’t have to sit there and write hundreds, if not thousands, of unique articles. It would take you years to accomplish what can be done in a matter of hours. Now that is an amazing marketing tool that every article marketer should have!

If your not ready to purchase this article submission software yet, then you must submit unique articles to be effective. Try and make them as unique as possible manually by hand. This is the best way, and my #1 strategy for generating huge amounts of URL traffic.

-Craig S. Andrews

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 * Click here to protect your privacy and safety on the Internet.

 

4 Cheaper Ways to Get Visitors to Your Website

4 Cheaper Ways to Get Visitors to Your Website

This introduction to getting more traffic to your website without spending a lot of money is what any business on the internet strives towards and we will cover the basics, which will be followed by a more focused look at other ways to get traffic to your site in subsequent articles.

Anonymous to many there are a few ways of attracting visitors to your site that do not require risking a lot of cash. But consider the fact it’s not that simple and takes more work on your part.

So, if you prefer to work to get traffic to your website, instead of paying for it, then here are a few simple ways to accomplish that:

  1. Submit to article directories is perhaps one of the most valuable ways of driving traffic to your website. By writing and submitting articles with a theme associated to your website, you are almost guaranteed of getting traffic to your website for an extended period of time. As long as your articles stays in the directories that you suggest to, people can find it and the odds of receiving traffic to your website is substantial. Some of the submission sites where you can submit to are goarticles.com, ezinearticles.com, dime.com, articlecity.com and Marketingtooltime.com.

2. Search Engine Optimization (SEO) is a procedure that you apply on your web site pages to rank higher in the search engines. Search engine optimization is not hard to learn and there are several software applications that do a good job of SEO.

Search engines first look at your meta tags to determine what your site is about. Here are a few key factors when preparing meta tags:

As you continue to read this article, pay special attention to how parts 1 and 2 relate to one another.

a) Your domain name should have your keyword in it.

b) Title tag for each page of your site should include your keyword.

c) Your keyword should be on the first paragraph of your page.

d) The image alt tags should include your keyword.

e) The directory and file names of each page of your site should also have your keyword.

3. Create a blog that links back to your website.

Blog Posts at Blogger.com are readily indexed by Google and other search engines. By updating your blog you are feeding the search engines. and each time you put new content out, the search engines will spot it and the spiders will come.

Putting your keywords in the content of your pages will help you rank higher in the search engines.

By placing a link in your blog back to your site the search engines will follow the link and your site will get indexed and updated more often.

Blogging is painless and it adds a lot of your web pages to the search engine index that and without these pages you will not be found on a keyword search.

* If you are like many and would rather have a tooth pulled than write a blog, then go to UpWork where you can find capable writers to do the work for you.

There are several places to get unlimited blog accounts started with some that are hosted free such as Blogger.com, Another popular blog application is WordPress.com that is hosted on your website.

4. Posting in forums relevant to your theme will give you the opportunity to place your links, to your products and services in the signature line, so you will get visitors from the forum members and search engine, that follow your link.

Make sure the signatures you publish in forums are memorable to magnetize readers and make them click on your related link and come to your website.

These 4 marketing tactics are simple and cheaper ways of getting visitors to your website. By implementing the above strategies on a regular basis would warrant a flow of traffic not only for the brief term but also for the long haul.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 * Click here to protect your privacy and safety on the Internet.

4 Cheaper Ways to Get Visitors to Your Website

4 Cheaper Ways to Get Visitors to Your Website

This introduction to getting more traffic to your website without spending a lot of money is what any business on the Internet strives towards and we will cover the basics, which will be followed by a more focused look at other ways to get traffic to your site in subsequent articles.

Anonymous to many there are a few ways of attracting visitors to your site that do not require risking a lot of cash. But consider the fact it’s not that simple and takes more work on your part.

So, if you prefer to work to get traffic to your website, instead of paying for it, then here are a few simple ways to accomplish that:

  1. Submit to article directories is perhaps one of the most valuable ways of driving traffic to your website. By writing and submitting articles with a theme associated to your website, you are almost guaranteed of getting traffic to your website for an extended period of time. As long as your articles stays in the directories that you suggest to, people can find it and the odds of receiving traffic to your website is substantial. Some of the submission sites where you can submit to are goarticles.com, ezinearticles.com, dime.com, articlecity.com and Marketingtooltime.com.
  2. Search Engine Optimization (SEO) is a procedure that you apply on your web site pages to rank higher in the search engines. Search engine optimization is not hard to learn and there are several software applications that do a good job of SEO.

Search engines first look at your meta tags to determine what your site is about. Here are a few key factors when preparing meta tags:

As you continue to read this article, pay special attention to how parts 1 and 2 relate to one another.

  1. Your domain name should have your keyword in it.
  2. Title tag for each page of your site should include your keyword.
  3. Your keyword should be on the first paragraph of your page.
  4. The image alt tags should include your keyword.
  5. The directory and file names of each page of your site should also have your keyword.

 

  1. Create a blog that links back to your website.

Blog Posts at Blogger.com are readily indexed by Google and other search engines. By updating your blog you are feeding the search engines. and each time you put new content out, the search engines will spot it and the spiders will come.

Putting your keywords in the content of your pages will help you rank higher in the search engines.

By placing a link in your blog back to your site the search engines will follow the link and your site will get indexed and updated more often.

Blogging is painless and it adds a lot of your web pages to the search engine index that and without these pages you will not be found on a keyword search.

* If you are like many and would rather have a tooth pulled than write a blog, then go to UpWork where you can find capable writers to do the work for you.

There are several places to get unlimited blog accounts started with some that are hosted free such as Blogger.com, Another popular blog application is WordPress.com that is hosted on your website.

  1. Posting in forums relevant to your theme will give you the opportunity to place your links, to your products and services in the signature line, so you will get visitors from the forum members and search engine, that follow your link.

Make sure the signatures you publish in forums are memorable to magnetize readers and make them click on your related link and come to your website.

These 4 marketing tactics are simple and cheaper ways of getting visitors to your website. By implementing the above strategies on a regular basis would warrant a flow of traffic not only for the brief term but also for the long haul.

Not sure how to make it all happen?  Contact us at MagicMarketing.agency and we’ll help you get everything you need to get on Page 1.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 

* Click here to protect your privacy and safety on the Internet.

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