Finding Your (Marketing) Heroes
I was working to figure out how to build up my marketing knowledge in a specific manner. So I actually started with a list of marketers and read them. These include Gary Vaynerchuk and Seth Godin. Now, I also had to keep up with the shifting sands of marketing so following them did that too.
Here are some wise words about Gary:
- Gary Vaynerchuk — also known as Gary Vee — is best known for his influence on digital and social media marketing. He is the founder of VaynerX, a media and communications holding company, as well as advertising agency VaynerMedia.
- Gary Vee famously identified the potential of the internet in the late 90s, moving his family’s wine company online to capture more market attention. Because of his early-mover marketing acumen, he has become successful holding lectures for other companies hoping to find the next big opportunity.
- Google first launched AdWords in the 90s and Gary Vee jumped on it — now, he’s teaching companies how he maps his audience’s attention. He says he’s obsessed with reaching consumers and that, regardless of technological advancements or market disruptions, it’s all about capturing audience attention. In addition, he recommends jumping on opportunities that are the best bang for your buck
Make a list of your Marketing Heroes. If you don’t know people, then find campaigns you like. See if there is a consistent agency. Then follow them and learn. Every day.