How Missing Your Target Audience Is Killing Your Business

How Missing Your Target Audience Is Killing Your Business

Targeting the wrong audience for digital ads can ruin your entire campaign and, even worse, cause you to lose a lot of money.

Regardless of unique and attractive your ads could be, they may not reach their full potential if you don’t pick the correct demographic.

According to official statistics, 48% on online adverts do not reach the right people across France, Germany, Italy, and the U.K. This means that nearly a half of digital ads are not being properly targeted and that, at least, billions spent on digital marketing are being completely wasted.

If you’re a marketer or a brand who’s had some bad experiences with online campaigns in the past, don’t worry! In this post, we’ll cover up what you could be doing wrong, while sharing some tips so you can stop targeting the wrong audience for digital ads.

3 Things You May Be Doing Wrong

  1. Launching Facebook Ad Campaigns Without Having Enough Followers

Social Media is an important ingredient in the digital marketing recipe. Therefore, you could think that it’s a good idea to launch a Facebook Ads campaign from the get-go, to increase your brand’s overall visibility.

However, you should try to get a considerable amount of followers before you pay for Facebook or any kind of Social media ads.

The trick is to make sure that you build an audience that is right for what your brand or company has to offer. To do so, you can come out with a list of Buyer Personas that represent your ideal customers.

Think of Buyer Personas as profiles on the kind of people you think will be interested in your services. Include as many details as possible such as age groups, interests or locations and, afterward, you could use this data to target your digital ads on Social Media.

  1. Choosing the Wrong Budget for Pay per Click Campaigns

Pay Per Click (PPC) campaigns can do wonders for your Search Engine Optimization (SEO) since it allows your website or blog to rank higher on Google.

This kind of campaign is set up, for the most part, in Google ads and will show your site or a specific landing page of your choice every time that someone searches for a keyword or group of keywords.

The goal with PPC campaigns is to get your site to appear as high as possible on search results, ideally on the first page. Nonetheless, choosing the right budget is an art and a science at the same time.

If you spend too much on PPC, you may be wasting money. Meanwhile, if your minimum bid is too low and you are a part of a competitive field, you won’t appear high enough on search results… or at all.

Also, if you decide to leave your PPC campaign in the hands of a digital marketing agency, they could ask you for a high budget and, in the end, only use a 50% on that money in the actual campaign.

Although it is true that the agency spends time and effort setting up the PPC campaign, the Return Of Investment (ROI) is not enough in these cases to justify the amount you spent..

You can discover how PPC works via Wordstream.

  1. Not Taking Content Marketing Seriously

Content Marketing is key in the world of digital advertising. Nowadays, most brands have, at least, a blog where they share updates, tips, and all kinds of articles that are useful for their audience.

But just posting content on a regular basis isn’t enough. You need to come out with high-quality articles that either educate, entertain or help your visitors, somehow.

And while, at times, you could feel that you are running out of ideas, creating a content calendar will help you fight creative block.

Think about your audience, their interests, needs, and worries. Then, start putting out content that they’ll enjoy as if you were releasing different chapters of a book.

You could also pick a particular subject that is popular among your visitors and discuss it in depth through different posts. Just make sure you do your research, and take keywords into consideration.

What do you think about this post? Get in touch with us to stop targeting the wrong audience in digital ads, at  a competitive price!

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon
(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 

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Why People Fail In Internet Marketing- Explained!

Why People Fail In Internet Marketing- Explained!

Ask yourself right now if you are making the kind of money you at least think you deserve by marketing on the Internet. Do you believe submitting Internet marketing articles have not worked for you an inch? Have you started to believe that joint venture partnerships are just for the rigid gurus? Better yet, do you now believe it is not for you?

Think again. The number one reason many online marketers are failing to live-up to their expectations or to their approval standards is because in many of us, focus and goals are two words not continually mentioned every day. How many times have you been let to believe that success and making thousands of dollars a month on the Internet comes with some outrageous talent?

You may think that talent is one of the factors that separate you from many other Internet marketing millionaires. Guess what? I did the research and by surprise, there is no proof of talent without practice. Without what many of us call deliberate practice, there is no way you can achieve greatness in a certain niche, sport or in other activity without practice.

Study the life of Michael Jordan and better yet, study the life of the many already public sports and business celebrities, like Tiger Woods. If you compare Tiger Woods and Michael Jordan, these guys had exceptional talent because they practice and started in a very early age. Michael Jordan before he was 10 years old, and Mr. Tiger Woods, he started playing with a golf club when he was just 4 years old. No wonder, right?

Can you achieve success in Internet marketing if you are instructed as a little kid to work and do kinder garden duties on your PC? Perhaps starting to understand the keyboard and the broad uses of the PC today in the 21st century can be the difference.

What are the possibilities of success if you are born between 4-12 years of age already interested in making money and 20 years later you are still interested in keeping money coming in from the Internet? Would you have great chances of being financially successful with all that experience? There are greater opportunities as a fact.

Would you be marketing an Internet marketing article and sharing us with your story? Or would you be working in the local K-Mart 8 hours a day at $5.25 an hour? I think the first one. So what are the reasons people fail in business?

There are many, however, there are three important ones that will always ring the bell today or overtime. They are Passion, Goals and Practice.

If you do not practice what you are doing, whether it is selling private label resell rights or publishing Internet marketing articles to expose your bargains and specials- how can you expect to find how good have you become on your field and industry?

An important point to always have in mind is that success never comes to you, you go look for success. I do not think 99.99% of lottery weekly players can confirm that for sure! If you do not find your passionate business, you will run out of enthusiasm and desire for keeping your business income sources afloat- go for a niche that you love working on.

With goals, everything that you write makes much difference than what you do not write- the tension on getting things done is quite different, always write your goals. Then surely, practice your business skills whether they are private label resell rights or publishing Internet marketing articles, it all comes to deliberate practice for achieving greatness in business.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 * Click here to protect your privacy and safety on the Internet.

 

What Universities And Internet Marketing Have In Common

What Universities And Internet Marketing Have In Common

Universities and internet marketing are designed to have the same exact outcome from everyone who enters. The main purpose of entering the university and the internet marketing game is to test people. Each one of them is a large and in the universities case expensive way of testing the individual who enters. Internet marketing is an endurance test and a test of hanging in with consistent work. The university is a test of the ability to quickly uncover and dissect information. Inside are the similarities between the two; and how you can use this view to help your internet marketing career.

Universities and internet marketing have the same basic principles, enroll and then pay to learn. In both cases you have to do some research into what your major realm you want to learn about. When beginning internet marketing you have to pick a product or company to join and in school you pick a major. You then have to pay, but when going to a University you have to pay thousands up front. Once you decide to market using the Internet you usually have to buy a few e-books and marketing guides. When joining a University you have to show up for class. The same goes marketing online. When marketing online you have to discover a pattern of positive activity. These daily activities result in learning and development that will create momentum in your marketing campaign. When in a university you have to set up your schedule of time that will be devoted to reading the material. Looking up words and terms you don’t know and interacting with classmates and study partners. Online marketing the time should be spent learning and sharing information in forums and chat rooms on marketing online. There are countless similarities between the two that I could explain on and on.

But here is the main point. That in both ways of life the work for someone else way or start your own business. You have to decide to enroll in and pay for a way to learn how to get a specific skill to launch you into your industry. Whether it is affiliate marketing or network marketing. The common theme is you have to treat your marketing campaign as if you are in a University. Imagine that you are paying your dies early and paying allot of money to become something. In your marketing campaign it is to become a guru so you can teach others how to market. You can then sell any type of product or business or company. You have to expect not to earn anything at first and just learn the process of marketing and getting into positive action patterns. To see a fool proof plan on how to market effectively online see my website.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 * Click here to protect your privacy and safety on the Internet.

 

Tool Talk: All About Internet Marketing Tools

Tool Talk: All About Internet Marketing Tools

Who doesn’t want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools?

These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

1. Software

There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase “low cost” emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.

2. Website packages

Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site’s needs.

3. Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That’s email marketing? It boosts your business like no other. Don’t worry about spamming. There’s such a thing as “safe lists” that make your mails spam-free.

4. Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

5. E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That’s one affordable internet marketing tool for you.

6. SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!

Here’s a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 * Click here to protect your privacy and safety on the Internet.

 

Tips For A Profitable Internet Marketing Strategy

Tips For A Profitable Internet Marketing Strategy

The Internet if used properly can play a fundamental role in your business and business strategy. Because more and more people are connected to the Internet at all times via smart phones and the likes it is important to know how to reach them. This article will offer some advice on Internet marketing.

No amount of internet marketing is going to coax people into buying your product if they don’t trust your business or your website. Provide potential buyers with the assurance they need by adding a privacy policy, a FAQ page, a Help page, an About Us page and any other informational section that defines your business as trustworthy and legitimate.

Showing the consumer how helpful a product really is, can be the tipping point between being simply a reader to becoming a buyer. So, give a step-by-step review. Giving the consumer a walk-through testimonial allows the consumer to feel like they already know how to use the product, which increases both their confidence in the product and the chance that they will buy it.

Post your ads on free advertizing sites on the internet. These sites include: yellow page directories, classified sites, newsgroups that allow ads and link sites. Make sure you understand the rules of posting before submitting your ads to these various sites.

Turn your ad into a story or article rather than using usual marketing discourse. If you use the right keywords in your articles, your article will be considered as useful content. People might be more interested in reading something that makes sense instead of being aware that they are clicking on an ad.

Whether you’re allowing comments on your blog or website, you’re always going to run across a few jerks when running a business. Make sure you never reply to the buffoons of the world. Simply delete their comments and get on with your day. Do not appear childish by engaging in a back-and-forth with idiots.

Try implementing “testimonials” on a dedicated section on your site. People like proof of something, especially when it involves them spending money. Offer a section after a purchase for customers to submit testimonials on a product or service and allow any customers to view this section. It will give you a lot of credibility if they are very positive and can attract more customers.

Clean up the code on your website to help increase traffic. Keeping your code neat and clean will reduce the incidence of broken pages and site features, decrease the time it takes for pages to load and make it easier for search engines to index your pages. All of this will increase traffic and links to your site.

To have a successful internet marketing campaign it is important to set your website to cater to different languages. This will allow foreign customers to be able to access and read your advertisements. Since the advertisement is being done through the internet, it is very likely to have an international audience.

The Internet is the newest tool in advancing business online. Using different Internet marketing strategies can turn themselves into a wealthy business in a very short amount of time. Having read this article you now should know a couple of tips yourself for Internet marketing. So what are you waiting for, get marketing!

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 * Click here to protect your privacy and safety on the Internet.

 

The Basics of Internet Marketing and Search Engine Relationship

The Basics of Internet Marketing and Search Engine Relationship

There are hundreds of thousands of jobless individuals who want to get out of their current situation but are unable to do so. Before they entered the world of unemployment, they were not worrying about their expenditures. They expected monthly salaries that they can use to pay for their expenditures. Aside from their regular monthly salaries, they are also entitled to several benefits such as health care, group accident insurance, financial incentives, holiday bonuses, and others. Thus, their life during their employment years is just like living in a world of security in terms of convenient living.

But the world that they are now into is different compared as to when they are still employed. After losing their respective jobs (due to streamlining of their employee ranks or the company is experiencing financial difficulties), they have been stripped of their monthly salaries and additional benefits. Their basic needs are just provided given the availability of sufficient funds. Medical and educational necessities of their children are now beyond their reach simply because they cannot afford it. They lose all of their credit cards because they have no money to pay for its interest.

In other words, they are now at the helm of poverty brought by unemployment.

Despite of their current situation, most of them are determined to get out of such situation. All available job vacancies posted through local classified ads or Internet are sorted out, hoping for any possibility of getting employed from any of these vacancies. However, you cannot deny the fact that getting employed is nearly impossible to achieve. With thousands of applicants fighting for a single job vacancy, what is the probability that you will be hired? That is nearly impossible, so to speak.

What these jobless individuals do not realize is that there is still an alternative wherein they can get out from their unemployed status. They can earn enough or more for their families, and even get beyond the earnings of a corporate executive.

That is nearly impossible, you will say. But with Internet marketing, it is always a possibility.

If you are quite familiar with Internet marketing, you will be able to read and hear success stories about individuals who have been denied of getting employed, yet with the knowledge of Internet marketing together with their determination to get out of their unemployed status, they have succeeded and now earning more for themselves and for their families. For these successful online entrepreneurs, Internet marketing is a blessing for them.

Despite of the huge opportunity that Internet marketing provides to individuals who are courageous enough to take the risk, there are still individuals who fail to earn through their online business. It is because of their lack of necessary knowledge about Internet marketing attributes, particularly about the importance of search engine rankings.

What is search engine ranking? How important it is to the success of an Internet marketer’s career?

Every time online shoppers look for any product or service that they need or Internet users search for any useful information that can be utilized for any purposes, they tend to use search engines. If you are familiar with Google, Yahoo, or MSN, these are just some examples of search engines. The results displayed on search engine inquiries that are made is important to online shoppers and Internet users in finding any information, product, or services that they need.

Since Internet marketing is an online-based business opportunity, search engine ranking is one of the attributes that you need to consider. You need to build a clientele base that will patronize the products and services that you are offering for sale on the Internet. Such clientele base will come from the majority of online shoppers and Internet users over the Web, thus you need to attract them to visit your site and purchase your products or services. This is what you called the conversion of web traffic into loyal clientele base.

You will be able to attract traffic to your site through high search engine rankings. Your Internet marketing website must be on the top pages of every related search engine result that will be made out of every related inquiry. Remember that Internet users prefer the websites that are “highlighted” or placed on top search engine result pages. If your site appears on top pages of any search engine (not just one but several search engines), you will be able to attract more traffic to your website and convert them into loyal and long-term clients.

There are other things to consider when relating Internet marketing to search engine. However, you must remember one of the basics of Internet marketing-search engine provides you the opportunity to succeed in your online career.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.MagicMarketing.agency

 * Click here to protect your privacy and safety on the Internet.

 

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