Submitting articles to article directories is a proven to attract more visitors to your site, give you a higher page rankings and, ultimately, make you more money. However, search engines and article directories are getting tougher on the articles you submit. In this article we give you some tips on how to submit articles successfully.
Changes in the way search engines and article directories work in recent times mean that article marketers need to be a bit more savvy about how they go about submitting their articles. There was a time when you could write a good article, submit it to hundreds, if not thousands, of directories and watch your profits grow. These days it is not quite so simple.
The easiest way to get your article published on a lot of directories quickly is to use an article submission service. It is possible to do it by hand but this is a laborious and tedious task, unless you submit to just a small number of directories.
There are many article submission services available online, both free and paid, or you can invest in software that will do the job for you. These can be effective but there is a danger that article directories will reject your content if they suspect you are using an automated submission method. In a worst case scenario you could be banned from submitting to the directory again.
So, if you are using an article submission service check that their methods will not cause you problems with the directories. If you are submitting articles yourself, do not submit too many articles to any one directory at the same time.
Duplicate content
An even bigger problem for article marketers is that the major engines now penalize duplicate content. In the past you could submit an article to 100 article directories and the likes of Google and Yahoo! would award you for having 100 backlinks to your website. You would also be awarded when the article was picked up and used by other websites. However, this has changed.
The search engines can now recognize duplicate content. So, even if your article appears on 1,000 different websites you will still only be awarded for one backlink. You will of course gain traffic that accesses your website directly through the link provided with your article. However, this makes it much more difficult to use article submissions as a search engine optimization tool.
The only way to get around this is to submit a unique version of each article you write to each article directory. Again, if you only submit articles to a small number of directories you could tweak each article yourself so you have a number of different versions. However, if you are submitting to hundreds of directories this is out of the question.
It is not really known just how much an article needs to be changed to become unique. Some argue simply switching paragraphs within an article is enough, while others think that the text within the paragraphs needs to be changed too.
There are a number of possible solutions to this problem. Many article submission services have been quick to move to address this issue. As well as submitting your articles to multiple article directories they will also create different versions of each article for you or provide you with a tool for doing so yourself.
Alternatively, you could invest in some software that helps with the re-writing of articles. These are also known as article spinners and will automatically replace words with other words of a similar meaning. For example, the word ‘small’ might be changed with the word ‘little’ and so on. However, the software needs to be configured to do so manually. Others will simply change the order of paragraphs in articles. This can also be very time consuming and may not do enough to make the different versions unique in the eyes of the search engines.
One final option could be to get outside help. There are many websites such as elance.com and getafreelancer.com where you can post rewriting projects for professional writers. The quality of the work will vary but rates can be quite cheap.
It may be a good idea to try out these methods and see how they work for you. You will have to invest some money but it will be worth it if you find a workable solution to duplicate content.
Writing articles and submitting them to article directories can be as beneficial a marketing and SEO tool as it has ever been. However, doing it successfully is a little trickier than it was before.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
There is nothing more disappointing than announcing your amazing news to the world through a press release—only to wait by your phone that does not ring or an email inbox with no email prospects.
Your news story was news worthy! But why did nothing happen? Sometimes it is not the news—it is your press release.
There are a few simple strategies to help you create a press release for the digital age.
First of all, become familiar with your audience. Journalists, reporters, and bloggers are the people that you need to notice your press release and they see hundreds show up in their inbox every day. Spend time getting to know them and try to cultivate relationships especially with those who write about your niche.
For example, if you are a computer software company, learn about reporters who write about technology. If your product is geared towards young parents, look for those that write for parenting magazines. Get an idea of other stories they have covered and then try to build a press release that is similar to these stories.
Secondly, make sure that your press release is well-written and correctly formulated, with a strong catchy headline and a focused, newsworthy first paragraph. Check several times for spelling, punctuation and grammar errors. And don’t forget accurate contact information and a call to action in the final paragraph.
There is a formula to writing a press release and the key ingredient is an attention grabbing leading paragraph.
Here are a few of our tips:
Determine Your Angle: Determining your angle is the most crucial step you must take prior to writing your press release. Ask yourself what about your news story that will grab your audience’s attention, and leave them wanting to learn more. For example, if you are launching an app, there may be an inclination to discuss the technical specifications but your audience may just want to know that this app works, and works for their purpose.
Know Your Audience: On the flip side, if you are hoping for coverage in technical publications, your audience may indeed be more concerned with the technical specifications rather than its efficacy. When preparing to write your press release’s leading paragraph, picture your target audience and craft a lead that will appeal to his or her sensibilities.
The Five W’s and H: Journalists are always keen to pick up on the who, what, where, when, why and how because that lets them extract the important information upfront. Addressing the 5 W’s in your leading paragraph will help journalists determine if they want to run your story or get more information without wasting their time. Remember, these journalists are hammered with hundreds of press releases every day.
Reveal Your Angle Right Away: Do not try to build suspense or be too wordy. Leave it to the reporters and journalists to add flair to your story. You want to grab attention off the bat, and once you have it, keep their attention.
Attention to Language: It is a given that swearing is not acceptable, but what we want you to pay attention to is your writing style. Are you using an active or passive voice? Does every single sentence add value and new information? If it does not, remove it. Avoid using jargon that are only recognized by others in your industry.
Structuring your keywords and optimize it for search engines, namely Google.
SEO is the process of getting into the organic research results of search engines, particularly Google. It can make or break businesses. Recent statistics show that local searches are becoming an even more powerful influence on sales. It has been found that 72% of consumers doing local searches end up visiting a store within 5 miles of them, and 43% of consumers perform research while in-store.
SEO is the long-term strategy for organic search engine results. For local businesses, this can pay off better than paid ads with an overwhelming difference in your marketing ROI. Once your press release is distributed to our over 500 affiliated sites, those links are not only permanent, but they are many times from high ranking sites that carry extra SEO juice on their links back to your website.
Getting to Google News is straightforward. You can do so by submitting a press release using Magic Marketing Press but read on: you want to make sure the keywords you are optimizing for matches up with what your audience is searching.
I consider good SEO to be an art that consists of proper long-tail keyword research, reverse engineering search results, competitor analysis, and creativity to craft useful content and most importantly, create quality backlinks from other high page-rank websites. Over time with a well-planned strategy of media distribution, the results we create leave no room for debate on whether press release backlinks help SEO – I’m here to tell you that it does!
Some people will say that in our digital age of social media, press releases are obsolete. We have determined that such naysayers fall into three categories, some of whom have very little knowledge of SEO, and others who do understand but don’t wish to share that knowledge with you. But the truth is, a small business press release with good SEO can bring exactly the kind of website traffic that you need.
By ordering Magic Press distribution service, you ensure that your small business press release will be sent to all the top-tier media outlets: ABC, CBS, NBC, FOX, and CW.
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
For some time now article marketing strategies has been a great free marketing method, by submitting your articles to article directories you are getting a free link back to your website. Which in turn can help you rank better for your search engines and also the possiblity of the person reading that article will click on your link.
Writing a good resource box is essential if you want to get a better click through rate on your links. It is also possible that your article could get picked up by other web masters for e-zines, blogs, newsletters and other web-sites. So writing good articles is key to getting this kind of exposure.
When writing articles to submit to free directories, focus on key words. A good key word percentage of 4-6% will make your article much more favorable for search engines, in return getting you many more readers and possibly more clicks on your links in the resource box.
A whole book could be written on different ways to market your website. I truly believe free article marketing is by far the best bang for your buck. The only downside to submitting articles is it can be a very slow process. On average, after writing your article it will usually take about 15 minutes to sign up to a directory and submit your article. So doing this all manually is not an option if you want real results.
I would recommend submitting to five of the top ranking directories manually, and using automatic article submitting software to submit to the rest. This saves you a ton of time. You can pick up some great free software at PLRProStore.com. This will get the job done.
I would recommend submitting at least one article per week into the top article directories and with your automatic article submitting software. If you keep this up on a regular basis, you can watch your site grow in rank over a shirt period of time. Just keep at it.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
There are hundreds of thousands of jobless individuals who want to get out of their current situation but are unable to do so. Before they entered the world of unemployment, they were not worrying about their expenditures. They expected monthly salaries that they can use to pay for their expenditures. Aside from their regular monthly salaries, they are also entitled to several benefits such as health care, group accident insurance, financial incentives, holiday bonuses, and others. Thus, their life during their employment years is just like living in a world of security in terms of convenient living.
But the world that they are now into is different compared as to when they are still employed. After losing their respective jobs (due to streamlining of their employee ranks or the company is experiencing financial difficulties), they have been stripped of their monthly salaries and additional benefits. Their basic needs are just provided given the availability of sufficient funds. Medical and educational necessities of their children are now beyond their reach simply because they cannot afford it. They lose all of their credit cards because they have no money to pay for its interest.
In other words, they are now at the helm of poverty brought by unemployment.
Despite of their current situation, most of them are determined to get out of such situation. All available job vacancies posted through local classified ads or Internet are sorted out, hoping for any possibility of getting employed from any of these vacancies. However, you cannot deny the fact that getting employed is nearly impossible to achieve. With thousands of applicants fighting for a single job vacancy, what is the probability that you will be hired? That is nearly impossible, so to speak.
What these jobless individuals do not realize is that there is still an alternative wherein they can get out from their unemployed status. They can earn enough or more for their families, and even get beyond the earnings of a corporate executive.
That is nearly impossible, you will say. But with Internet marketing, it is always a possibility.
If you are quite familiar with Internet marketing, you will be able to read and hear success stories about individuals who have been denied of getting employed, yet with the knowledge of Internet marketing together with their determination to get out of their unemployed status, they have succeeded and now earning more for themselves and for their families. For these successful online entrepreneurs, Internet marketing is a blessing for them.
Despite of the huge opportunity that Internet marketing provides to individuals who are courageous enough to take the risk, there are still individuals who fail to earn through their online business. It is because of their lack of necessary knowledge about Internet marketing attributes, particularly about the importance of search engine rankings.
What is search engine ranking? How important it is to the success of an Internet marketer’s career?
Every time online shoppers look for any product or service that they need or Internet users search for any useful information that can be utilized for any purposes, they tend to use search engines. If you are familiar with Google, Yahoo, or MSN, these are just some examples of search engines. The results displayed on search engine inquiries that are made is important to online shoppers and Internet users in finding any information, product, or services that they need.
Since Internet marketing is an online-based business opportunity, search engine ranking is one of the attributes that you need to consider. You need to build a clientele base that will patronize the products and services that you are offering for sale on the Internet. Such clientele base will come from the majority of online shoppers and Internet users over the Web, thus you need to attract them to visit your site and purchase your products or services. This is what you called the conversion of web traffic into loyal clientele base.
You will be able to attract traffic to your site through high search engine rankings. Your Internet marketing website must be on the top pages of every related search engine result that will be made out of every related inquiry. Remember that Internet users prefer the websites that are “highlighted” or placed on top search engine result pages. If your site appears on top pages of any search engine (not just one but several search engines), you will be able to attract more traffic to your website and convert them into loyal and long-term clients.
There are other things to consider when relating Internet marketing to search engine. However, you must remember one of the basics of Internet marketing-search engine provides you the opportunity to succeed in your online career.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
Internet marketing is one of the most powerful and consistently-expanding industry presently, which has gained a lot of popularity these recent years. Thus, it resulted to thousands of business that prefer to endorse and sell their products and services through the Internet, aiming to learn, develop, and use the latest Internet marketing solutions.
The battle has shifted from another field, yet the concept of running an online-based business is still the same as of the traditional businesses. Marketing is still the most important aspect of running a business. It is evident on famous brands over the Internet that are spending huge amounts of money just to have the most elegant and eye-catching online advertisement. These huge brands realized that these online ads, just like the typical ads that they make in broadcast and print media, provide huge contributions to the increased marketability of their products and brand awareness.
Thus, it is not surprising to see different kinds and formats of online ads posted on different websites around the web. For online businesses and companies, the same concept still applies; especially since the competition in the Internet is now fiercer than before. To sustain competition, Internet marketing companies must have a definite and flexible marketing plan that is aimed not just on attracting more traffic to their websites, but also convert this traffic into increased sales.
They will achieve this through targeted Internet marketing or targeting potential clients who are in need of their products.
There are various targeted Internet marketing strategies that can be used to increase traffic to your website. However, getting more traffic to your website is useless if you cannot convert it into sales. Getting individuals who will not find any use of your products is good as saying that you are still “invisible” on the Internet. The objective of your targeted Internet marketing strategies is not just to get traffic—you need to convert them into real money.
What are these targeted Internet marketing strategies? Take a look on the following items and follow the strategy that you think will work for your Internet marketing business’ advantage.
• Identifying markets– you can concentrate your marketing efforts into the core market that has a use for your products. For instance, your online business is about children’s toys. You can place online advertisements on websites that offer free pointers about children care.
• Exchanging links– you can exchange links with other websites that are related to the products that you are offering. This can help you increase the visibility of your online business to individuals who need your products.
• Article writing– you will just drive away your potential clients of they will just see images of your products, a brief description, and their tag price. You must provide initial information about your online business as a whole through writing articles. You can post these articles on sites that offer general pointers about a wide range of products. You can also submit it to article directories and have it republished in high-traffic websites. This will further increase your business’ visibility among clients who are looking for information about the products that they want to purchase.
• Online forums and bulletin boards– getting involved in online forums and bulleting boards is a highly effective strategy, since you can encourage potential clients to visit your site if they are looking for advice and help on the products you are offering.
Getting noticed on the Internet is the best way of becoming successful in the Internet marketing industry. Moreover, anyone that you will convince to visit your site, as much as possible, must be transformed into your long-term product evangelizers. Traffic alone is insufficient to help you grow your online business and your bank account. It takes some courage to say to your clients that you “badly need them” and their “business with you is the lifeblood of your business”. That is what targeted Internet marketing is all about—getting as much clients that you need and patronize what you are offering for sale.
Internet marketing is a huge marketplace. But with right-targeted marketing strategies, you will see how great and easy it is to earn money on the Internet.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
Recent Comments