How Missing Your Target Audience Is Killing Your Business

How Missing Your Target Audience Is Killing Your Business

Targeting the wrong audience for digital ads can ruin your entire campaign and, even worse, cause you to lose a lot of money.

Regardless of unique and attractive your ads could be, they may not reach their full potential if you don’t pick the correct demographic.

According to official statistics, 48% on online adverts do not reach the right people across France, Germany, Italy, and the U.K. This means that nearly a half of digital ads are not being properly targeted and that, at least, billions spent on digital marketing are being completely wasted.

If you’re a marketer or a brand who’s had some bad experiences with online campaigns in the past, don’t worry! In this post, we’ll cover up what you could be doing wrong, while sharing some tips so you can stop targeting the wrong audience for digital ads.

3 Things You May Be Doing Wrong

  1. Launching Facebook Ad Campaigns Without Having Enough Followers

Social Media is an important ingredient in the digital marketing recipe. Therefore, you could think that it’s a good idea to launch a Facebook Ads campaign from the get-go, to increase your brand’s overall visibility.

However, you should try to get a considerable amount of followers before you pay for Facebook or any kind of Social media ads.

The trick is to make sure that you build an audience that is right for what your brand or company has to offer. To do so, you can come out with a list of Buyer Personas that represent your ideal customers.

Think of Buyer Personas as profiles on the kind of people you think will be interested in your services. Include as many details as possible such as age groups, interests or locations and, afterward, you could use this data to target your digital ads on Social Media.

  1. Choosing the Wrong Budget for Pay per Click Campaigns

Pay Per Click (PPC) campaigns can do wonders for your Search Engine Optimization (SEO) since it allows your website or blog to rank higher on Google.

This kind of campaign is set up, for the most part, in Google ads and will show your site or a specific landing page of your choice every time that someone searches for a keyword or group of keywords.

The goal with PPC campaigns is to get your site to appear as high as possible on search results, ideally on the first page. Nonetheless, choosing the right budget is an art and a science at the same time.

If you spend too much on PPC, you may be wasting money. Meanwhile, if your minimum bid is too low and you are a part of a competitive field, you won’t appear high enough on search results… or at all.

Also, if you decide to leave your PPC campaign in the hands of a digital marketing agency, they could ask you for a high budget and, in the end, only use a 50% on that money in the actual campaign.

Although it is true that the agency spends time and effort setting up the PPC campaign, the Return Of Investment (ROI) is not enough in these cases to justify the amount you spent..

You can discover how PPC works via Wordstream.

  1. Not Taking Content Marketing Seriously

Content Marketing is key in the world of digital advertising. Nowadays, most brands have, at least, a blog where they share updates, tips, and all kinds of articles that are useful for their audience.

But just posting content on a regular basis isn’t enough. You need to come out with high-quality articles that either educate, entertain or help your visitors, somehow.

And while, at times, you could feel that you are running out of ideas, creating a content calendar will help you fight creative block.

Think about your audience, their interests, needs, and worries. Then, start putting out content that they’ll enjoy as if you were releasing different chapters of a book.

You could also pick a particular subject that is popular among your visitors and discuss it in depth through different posts. Just make sure you do your research, and take keywords into consideration.

What do you think about this post? Get in touch with us to stop targeting the wrong audience in digital ads, at  a competitive price!

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.


Robert Lennon
(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.


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How To Make Your Media Coverage Release Effective

There is nothing more disappointing than announcing your amazing news to the world through a press release—only to wait by your phone that does not ring or an email inbox with no email prospects.

Your news story was news worthy! But why did nothing happen? Sometimes it is not the news—it is your press release.

There are a few simple strategies to help you create a press release for the digital age.

First of all, become familiar with your audience. Journalists, reporters, and bloggers are the people that you need to notice your press release and they see hundreds show up in their inbox every day. Spend time getting to know them and try to cultivate relationships especially with those who write about your niche.

For example, if you are a computer software company, learn about reporters who write about technology. If your product is geared towards young parents, look for those that write for parenting magazines. Get an idea of other stories they have covered and then try to build a press release that is similar to these stories.

Secondly, make sure that your press release is well-written and correctly formulated, with a strong catchy headline and a focused, newsworthy first paragraph. Check several times for spelling, punctuation and grammar errors. And don’t forget accurate contact information and a call to action in the final paragraph.

There is a formula to writing a press release and the key ingredient is an attention grabbing leading paragraph.

Here are a few of our tips:

  1. Determine Your Angle: Determining your angle is the most crucial step you must take prior to writing your press release. Ask yourself what about your news story that will grab your audience’s attention, and leave them wanting to learn more. For example, if you are launching an app, there may be an inclination to discuss the technical specifications but your audience may just want to know that this app works, and works for their purpose.
  2. Know Your Audience: On the flip side, if you are hoping for coverage in technical publications, your audience may indeed be more concerned with the technical specifications rather than its efficacy. When preparing to write your press release’s leading paragraph, picture your target audience and craft a lead that will appeal to his or her sensibilities.
  3. The Five W’s and H: Journalists are always keen to pick up on the who, what, where, when, why and how because that lets them extract the important information upfront. Addressing the 5 W’s in your leading paragraph will help journalists determine if they want to run your story or get more information without wasting their time. Remember, these journalists are hammered with hundreds of press releases every day.
  4. Reveal Your Angle Right Away: Do not try to build suspense or be too wordy. Leave it to the reporters and journalists to add flair to your story. You want to grab attention off the bat, and once you have it, keep their attention.
  5. Attention to Language: It is a given that swearing is not acceptable, but what we want you to pay attention to is your writing style. Are you using an active or passive voice? Does every single sentence add value and new information? If it does not, remove it. Avoid using jargon that are only recognized by others in your industry.

Structuring your keywords and optimize it for search engines, namely Google.

SEO is the process of getting into the organic research results of search engines, particularly Google. It can make or break businesses. Recent statistics show that local searches are becoming an even more powerful influence on sales. It has been found that 72% of consumers doing local searches end up visiting a store within 5 miles of them, and 43% of consumers perform research while in-store.

SEO is the long-term strategy for organic search engine results. For local businesses, this can pay off better than paid ads with an overwhelming difference in your marketing ROI. Once your press release is distributed to our over 500 affiliated sites, those links are not only permanent, but they are many times from high ranking sites that carry extra SEO juice on their links back to your website.

Getting to Google News is straightforward. You can do so by submitting a press release using Magic Marketing Press but read on: you want to make sure the keywords you are optimizing for matches up with what your audience is searching.

I consider good SEO to be an art that consists of proper long-tail keyword research, reverse engineering search results, competitor analysis, and creativity to craft useful content and most importantly, create quality backlinks from other high page-rank websites. Over time with a well-planned strategy of media distribution, the results we create leave no room for debate on whether press release backlinks help SEO – I’m here to tell you that it does!

Some people will say that in our digital age of social media, press releases are obsolete. We have determined that such naysayers fall into three categories, some of whom have very little knowledge of SEO, and others who do understand but don’t wish to share that knowledge with you. But the truth is, a small business press release with good SEO can bring exactly the kind of website traffic that you need.

By ordering Magic Press distribution service, you ensure that your small business press release will be sent to all the top-tier media outlets: ABC, CBS, NBC, FOX, and CW.

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.


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4 Cheaper Ways to Get Visitors to Your Website

4 Cheaper Ways to Get Visitors to Your Website

This introduction to getting more traffic to your website without spending a lot of money is what any business on the Internet strives towards and we will cover the basics, which will be followed by a more focused look at other ways to get traffic to your site in subsequent articles.

Anonymous to many there are a few ways of attracting visitors to your site that do not require risking a lot of cash. But consider the fact it’s not that simple and takes more work on your part.

So, if you prefer to work to get traffic to your website, instead of paying for it, then here are a few simple ways to accomplish that:

  1. Submit to article directories is perhaps one of the most valuable ways of driving traffic to your website. By writing and submitting articles with a theme associated to your website, you are almost guaranteed of getting traffic to your website for an extended period of time. As long as your articles stays in the directories that you suggest to, people can find it and the odds of receiving traffic to your website is substantial. Some of the submission sites where you can submit to are,,, and
  2. Search Engine Optimization (SEO) is a procedure that you apply on your web site pages to rank higher in the search engines. Search engine optimization is not hard to learn and there are several software applications that do a good job of SEO.

Search engines first look at your meta tags to determine what your site is about. Here are a few key factors when preparing meta tags:

As you continue to read this article, pay special attention to how parts 1 and 2 relate to one another.

  1. Your domain name should have your keyword in it.
  2. Title tag for each page of your site should include your keyword.
  3. Your keyword should be on the first paragraph of your page.
  4. The image alt tags should include your keyword.
  5. The directory and file names of each page of your site should also have your keyword.


  1. Create a blog that links back to your website.

Blog Posts at are readily indexed by Google and other search engines. By updating your blog you are feeding the search engines. and each time you put new content out, the search engines will spot it and the spiders will come.

Putting your keywords in the content of your pages will help you rank higher in the search engines.

By placing a link in your blog back to your site the search engines will follow the link and your site will get indexed and updated more often.

Blogging is painless and it adds a lot of your web pages to the search engine index that and without these pages you will not be found on a keyword search.

* If you are like many and would rather have a tooth pulled than write a blog, then go to UpWork where you can find capable writers to do the work for you.

There are several places to get unlimited blog accounts started with some that are hosted free such as, Another popular blog application is that is hosted on your website.

  1. Posting in forums relevant to your theme will give you the opportunity to place your links, to your products and services in the signature line, so you will get visitors from the forum members and search engine, that follow your link.

Make sure the signatures you publish in forums are memorable to magnetize readers and make them click on your related link and come to your website.

These 4 marketing tactics are simple and cheaper ways of getting visitors to your website. By implementing the above strategies on a regular basis would warrant a flow of traffic not only for the brief term but also for the long haul.

Not sure how to make it all happen?  Contact us at and we’ll help you get everything you need to get on Page 1.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.


Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.


* Click here to protect your privacy and safety on the Internet.