If you’re a small business owner, you’re probably wondering where you can get the biggest bang for the buck with your marketing dollars. As a veteran marketing professional and small business owner myself, I understand the importance of making the most from a limited marketing budget.
The good news for today’s small business owner is that the Internet and local advertising can provide targeted reach at a reasonable cost. In particular, email, Internet marketing, and classified advertising, can generate huge returns for your business.
• Email Marketing. Each year, nearly 20 billion emails are sent to consumers and businesses. As many as 60 percent of these emails are considered SPAM and about 20% are automatically tagged as such – making their way into the SPAM mailbox of your everyday email client.
However, what most email marketers fail to tell you is that the most productive email solicitations don’t come from businesses, they come from word-of-mouth or viral marketing. Viral marketing is the practice of telling others about a positive experience with a brand, product or service.
As a small business owner, you can take advantage of email marketing by simply encouraging those who receive your emails to forward them to a friend. Also, tag your web pages with a “tell a friend” button which allows for easy emailing of a web page, URL, PDF, or related document. These features cost little or nothing to implement and can generate impressive results.
• Internet Marketing. Often the topic of Internet marketing scares off small business owners. However, Internet marketing itself can be an effective tool if leveraged appropriately. There are a variety of Internet marketing mediums. These options include “pay-for” Internet marketing options such as Google AdSense, the Yahoo! Directory and so on as well as free or cost neutral options.
In Internet marketing, there are a couple of techniques that are highly effective and cost little or nothing to implement. The first and most popular is article marketing. Are you a subject matter expert? If you are, provide articles to other well known websites that can get your company name and URL out there. This can be done for free and provides the added benefit of having other sites link to your website, increasing your site’s link popularity scores.
The second Internet marketing strategy that can drive you business is an affiliate program. At its most basic level, an affiliate program allows other website or companies to sell your products and receive a commission. Explore affiliate programs that can help distribute your products or services.
• Classified Advertising. Still one of the best and most affordable ways to sell your product, classified advertising can be effective if you run your ad for multiple weeks. For as little as $30 per week or less, you can get your company name, product, website, or other unique identifier in front of a local audience.
Weekly papers are especially good if you are targeting a small area. These local papers are also well read – often cover to cover. So, if you want to advertise, forget the large display ads, magazine ads, or anything that costs more than $100. Spend your money on classified ads and measure the response.
Marketing doesn’t have to break the bank for the small business owner. In fact, it should be seen as an important way to drive revenue for your business. If you have little or no money to spend on marketing, be sure to take advantage of email marketing, Internet marketing, and classified ads to drive the success of your business. Also, make sure that everything you distribute (letters, invoices, business cards, and even your voicemail) mentions your company name and website.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
Internet marketing is useful for businesses when promoting products and services, in addition to, or in place of traditional advertising and methods such as print or television. If you have a business and would like to use Internet marketing, then follow these tips.
Add an email newsletter to your Internet marketing strategy. Keep in touch with your customers regularly by sending them a periodic newsletter with updates and interesting information. This helps you maintain a relationship with the customers you have worked so hard to cultivate. It also provides them a way to contact you to offer valuable feedback.
Do not get caught up in trying to build your email list as large as you can get it. Numbers are good, but what’s more significant is the quality of those subscribers on your list. Are they just a bunch of readers who won’t remember you the next time you send out an email, or are they people who have a genuine interest in your niche?
When you are actively promoting your website, get banners and advertise your site. You will want to choose sites on which to advertise that are related to your site. If your site is about games, you should advertise your site on game sites. People will naturally be drawn to your site that way.
An important tip to consider when it comes to Internet marketing is to follow the saying that tells you to never put all of your eggs into one basket. This is important for this type of business because regular income is slow at first and may never be steady until you are well established. Hang onto your stable job until you know for sure it is safe to leave.
One of the best ways in order to make money marketing your products on the internet is by holding $1 specials for potential customers. People will be encouraged to buy your products for a dollar and may buy other products as well. You can sell a certain e-book for $1 but have an ad next to it that sells another e-book for $20.
You need to make it clear on either your blog or website that you’re accepting back-links from other people. By being on the receiving end of other people’s links, you will open yourself up to a whole new world of sites that will return the favor by allowing your business to be linked from their sites.
Make sure with any emails you are sending out as part of your Internet marketing mix that you have a way to track them. You need to be able to tell whether the email strategy you used was a successful one or not. Without this capability, you may be sending out emails that have no real value, to you or the potential customer. There are many email management systems out there and all are easy to find by a keyword search.
In conclusion, your business may find Internet marketing to be useful. It can be used to promote products and services instead of using traditional print and television methods. If you remember the tips that were provided in this article, you can use Internet marketing to work for your business.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
With the impact of the internet the modern civilization has been changes its course spectacularly. For the both the brick and the mortar companies the internet has opened up worlds of the tools to make them stay in the market. In the short line the internet innovation has explored the market place for each and every company. For making full use of the internet to promote the new products and the services all the organizations have to go through some certain route of the Internet marketing service. All the business professionals need to abide by some the distinct process of the internet marketing that their websites become popular in the short span of time and able to get ranked among in the search engine result page.
The most comprehensive tool of the internet marketing service is the Search Engine Optimization. This is considered to be the most frequently used tools for the internet marketing. Search Engine Optimization increases the visibility of the website through the organic search of the renowned Search Engines like Google, Yahoo, MSN and many more. The main thing of the Search engine Optimization is to drive the traffic for the website. With traffic the website will be popular with the higher sales conversion and without the traffic the website will become the nothing but a cyber elephant.
For the best result in the Internet marketing the webmasters must strategize their planning and efforts in order to promote the website. The activity of search engine optimization is to look how the search engines work on website for driving the web spiders.
To enhance the visibility of the website the businessmen need to keep an eye on the title, link, relevant keywords and the content of the website. First thing first, the titles should be in accordance with the search engine demand. Under the title tag there should be a brief description about the website of about 10 to 70 words. People will read this out in context to switch to the website home page. For the title and the brief description the links are very essential. One way, two-way and the reciprocal links work to set up the connectivity with the various pages of the website and other websites.
Online directory submissions make sure about the rankings of some certain search engines. The probable reason behind this is that almost all of the leading search engines usually crawls these directories whenever they need to update their own databases. Directory Submission is one of the most significant parts when it comes to your link building strategies.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
Internet marketing is proven to be beneficial for the improvement of sales for all different types of businesses. Even if you aren’t technologically fluent, you will still be able to successfully internet market. This article will provide you with the information you need to know to get the sales that you want!
When creating new webpages, use the sitemap services of the leading search engines. These can give you unparalleled data about your server and website, but it also gives you the advantage of your site getting into their indices far faster than just waiting for a spider to pick you up.
If you are running a blog or a question forum on your website, make sure that you hire a moderator to monitor the flow of content. Occasionally, you may have someone who is not behaving appropriately who could be detracting potential clients from visiting your website. Moderating your website can help increase customer loyalty.
If you run multiple business websites do not neglect the value of cross-promotion to your internet marketing efforts. It is likely that your different websites share some common values, so visitors to one site will be interested in another. Make it as easy as can be for potential customers to jump from site to site to examine your full range of offerings.
When marketing your site, try to avoid looking at the ranking of your pages for at least the first few months. Checking on your progress may cause you to become discouraged. Results do not happen immediately, and seeing slow progress might cause you to throw in the towel. Just keep your head down, work hard, and then check in.
One your website, make sure that there is a legitimate phone support contact number visible. This will allow you to answer any questions that your customer may have, improving their overall understanding and level of content. The more knowledgeable your customer is, the better chance they will purchase your product or service.
Establish a presence in a social network. Social networking is a very effective tool in marketing your online business. When you have a business that is truly beneficial to a niche of consumers, your reputation will spread as one consumer recommends your business to a friend, and the friend recommends your business to another friend. This is how positive buzz is created.
Potential customers are far more likely to buy products and services they feel they need, so a vital part of your internet marketing strategy should be to demonstrate to your website’s visitors that they need what you are selling. Focus on illustrating the problems that your products solve – let the visitors connect those problems to the solutions you offer.
Just as stated in the beginning of this article, internet marketing can absolutely improve sales for any type of business. As long as you know what you are doing, you are ready to get the sales you want. Take the information you have obtained from this article, and get where you want to be with internet marketing.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
Writing hundreds of articles in your related niche and making them available for distribution through article directories and ezines is one of the best strategies for increasing targeted traffic to your website. Considering getting your articles published online is free, article marketing is also most cost-effective strategy for increasing targeted traffic to your website.
Here’s how article marketing through article directories and ezines drives traffic to your website:
* When your key-word rich article is published by established ezines that are highly ranked by major search engines, your article could very well zoom up to the top ten results for that keyword search. This is something you could hardly hope to achieve on your own. Anyone who clicks on to the link and reads your article will also click on the link to your website, which can be accessed from the author’s box that is featured at the end of the article. An added benefit of getting traffic using this method is that the traffic is likely to be highly targeted traffic, which is the only kind that matters in the end. Whoever arrives at your site via this route has clicked on the link to your article and read your article. Because they are impressed with what they read, they would have immediately acknowledged your proficiency in the area and have now come to your site looking for the more information from you.
* Writing a valuable and informative niche-related articles and publishing them with reputed ezines establishes you as an authority in the field. This recognition can give you the competitive edge against other businesses in the same niche as customers prefer to buy from someone who knows what they are talking about. An unexpected bonus- taking the time and trouble to write articles and get them published through ezines and article directories indicates that you are not some scam-artist or fly-by-night marketer out to make a few quick bucks on the internet. Publishing articles regularly with ezines and article directories gives you and your business extra credibility and also helps you build a rapport with your prospective clients. People who buy on the internet and who are looking for the product you are offering, would prefer to buy from you rather than somebody they cannot trust.
* Submitting your articles to the right article directories helps you to build up valuable back links by having these article directories link to your optimized web pages by way of your article. Obtaining several relevant back links helps you enhance your search engine rankings, pushing your web page to the top 10 rankings for your optimized keywords. While this may not happen overnight, it’s a sure fire way of eventually getting your web page right where it can be seen to all those who matter.
* Some ezine publishers even archive their ezine on their site. This offers potential customers the chance to check out back issues before they make a commitment to subscribe. Getting your article archived means it can be viewed over and over again several years down the line, increasing your exposure tremendously and driving traffic to your site several years after the article was first published.
* Another way to increase traffic to your website is by allowing ezine publishers to include your articles in their free Ebooks. This increases the exposure of your article even more and anyone interested in visiting your website can easily do so by clicking in the link contained in your resource box.
* Some ezine publishers allow their visitors to republish articles that are featured in the free content directory on their website, the only caveat being that the author resource box that accompanies every article is featured along with the article. There’s no saying where your articles are likely to end up and who will be reading them! Your article could pique the interest of somebody who had till that moment not the slightest inclination to buy whatever it is you are offering. And if the quality of your product matches the high quality of your article you will have converted yet another curious visitor into a loyal customer.
If you’ve been hesitating to submit your articles to ezines on the premise that you would like to get paid for articles that you write and publish, then it’s time you woke up to the extended benefits of article marketing through ezines and article directories. It drives traffic that too, not any old traffic but quality, targeted traffic stampeding to your site without costing you a dime. Think of all the money you would have spent to attract the same volume of potential customers by any of the more conventional forms of advertising.
Here are a few factors that will help you choose the right article directory to submit your article to:
* Look for article directories that have been in business for more than a year. Article directories that have been in existence longer would rank higher with the major search engines and would also have a larger reader base.
* Article directories that feature less than 1,000 authors have not hit the big time yet and are best avoided. Look for article directories that have over one to five thousand authors.
* Ideally, a good article directory should be powered by humans and should have the name of the owner or the person in charge clearly visible. Absence of either one of these factors indicates that the owner does not want to be held accountable and that the site is fully automated, which means there is nobody policing the quality of the content. Better to avoid being associated with such a site.
* If your e-mails go unanswered for more than 48 hours it speaks of dismal lack of service and is an indication of worse to come after you join up.
Getting your article published in a few carefully selected article directories and ezines will guarantee better exposure of high quality rather than getting your article published in several sub-standard article directories.
Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.
Sincerely,
Robert Lennon
(AKA) Magic Marketer
For more information on Magic Marketing and our products and services, please contact us here OR Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.
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